Samy Keghida appointed VP of Sales for S. Europe, Middle East and Africa

Quantel further strengthens its position in key markets

Newbury, UK, 14 May 2008: Samy Keghida has joined Quantel as Vice President of Sales for Southern Europe, the Middle-East and Africa (SEMEA). He will be based in Quantel’s French office, located just outside Paris and will be in charge of co-ordinating and supporting sales teams in a great diversity of countries: France, Italy, Spain, Portugal and Turkey; Middle East countries including Saudi Arabia, Kuwait, Qatar and the United Arab Emirates, as well as Dubai; all of Africa, including strong emerging markets such as Morocco, Senegal, Ivory Coast, Cameroon, Kenya and South Africa.

“Samy Keghida is the right man at the right time for Quantel in these very dynamic markets,” comments Martin Mulligan, Quantel Sales Director. “He brings not only the business experience and competencies needed to further boost our sales in this part of the world, but he also possesses the cultural knowledge and language skills to work closely with our customers in this very diversified region.”

Keghida was formerly Director of Sales (SEMEA) of Harris Broadcast-Encoda Systems, SGT as well as Senior Vice President of Marketing and Worldwide Sales of e-VOD, mainly in charge of managing commercial teams selling broadcast and software solutions to key broadcasters.

Keghida is a graduate of HEI Paris and has a PhD in International Relations, Strategy and Diplomacy as well as a Master's Degree in International Business Administration. He speaks an impressive number of languages, including English, French, Arabic, Spanish, Italian, Portuguese and Japanese.

“I’m really thrilled to join the Quantel team and to be appointed to this position. It’s a very exciting time for the post, DI and broadcast businesses and there is a lot of potential in both Europe and the huge region to the south. I feel very much at home in all of these places and I’m proud to be the Quantel Ambassador, so to speak, in this part of the world at a time when our technology is really at the top and can make a true difference in moving the media business forward.”

Created on: 20/05/2008