Quantel establishes firm lead in stereo3D

Massive interest and wave of orders for Stereoscopic-capable equipment

NAB, Las Vegas, NV, 13th April 2008: Since its initial launch at IBC last year, the Quantel 3D Roadshow has been touring the world demonstrating the Stereoscopic 3D upgrade for Pablo to a wide range of broadcasters, filmmakers, advertising industry executives and corporate clients. Response has been nothing short of phenomenal, with more than 6000 people so far witnessing exactly what productions can do with modern stereo3D and the power of the Quantel post production solution. The roadshow is at NAB too, allowing attendees to see exactly what all the excitement is about 3D every hour throughout the show. After that it continues its journey around the world through May.

“I personally have given over 150 3D presentations,” stated Group Marketing Manager, Norman Rouse. “And everywhere we go you see the people sitting there in amazement. The number one thing I keep getting asked by post houses and broadcasters is ‘How do we make the most of this fantastic opportunity?’. The success of ‘Hannah Montana and Miley Cyrus: Best of Both Worlds Concert’ – two days’ shooting, eleven weeks to post, one of the biggest opening weekend box offices everand $64m takings to date - those are numbers that are really focussing people’s minds.”

It is not just hype either, as Quantel is also selling machines on the back of the huge interest in the subject. 17 brand-new Pablo machines or the Stereoscopic 3D upgrades for Pablo have been purchased by post and DI houses in the past few months and they have all been put hard to work on 3D projects for clients from all the major studios.

“Quantel has already established a firm lead in the field of Stereo3D and NAB is a great opportunity for people to investigate the subject further and attend one of our demonstrations,” commented Rouse. “We are also still very much pushing ahead with new tools and technology for the area - with the new V4 software, Quantel owners can now record left-eye/right-eye stereo signals at the same time in realtime, for example. Stereo3D is a massive opportunity for the entire industry and only Quantel provides the tools to produce it quickly and cost-effectively while still retaining the extremely high levels of quality that are vital for successful 3D results on screen.”

Created on: 13/04/2008